Super Fails: Yeezy-gateThe Fall of Adidas and Kanye West

5 min

Available until 08/04/2029

When Adidas made its partnership with Kanye West official in 2016, the brand hoped to redefine the future of sneakers and beat sworn enemy Nike. But at the time, who could have known that Kanye would go off the rails?

Production

HYPERBOLE Medien GmbH

Country

Germany

Year

2023

You may also like

The most viewed videos on ARTE

Watch Sicily: Italy's Island Under the Sun 44 min Watch the programme

Sicily: Italy's Island Under the Sun

Watch Mapping the World What Future for Palestine? 13 min Watch the programme

Mapping the World

What Future for Palestine?

Watch Putin, NATO, and Europe 90 min Watch the programme

Putin, NATO, and Europe